A financial services company I was working with a few years ago decided to move away from developing business in the Indian market and to concentrate on other parts of Asia. India had failed their ROTI test (Return on Time Invested). It would not be the first company that would feel it had been “burnt” by India. There have been some notable cases including Telstra and PBL. Even Rupert Murdoch was at one time threatened with arrest should he set foot in Delhi again as a result of contempt of court charges brought against him.
Melissa Butcher explores some of the challenges of doing business in India. Though this article was published a year ago in Australia's e-journal, Online Opinion, its content remain relevant.
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